Centrals Patriotic:
Warloans Austria

Both the Central Powers and the Allied Nations publicized and promoted subscriptions to War Loans using various mediums. The most ubiquitous was the poster, employed by both sides in the war. These posters were displayed in public and within government facilities (such as the post office) as well as in the offices and factories of private industry. A great many of these posters were reproduced "in miniature" and issued as postal cards. This is the source of the term "poster art" to describe certain postcards among collectors. The Austrian war loan cards represent perhaps the most consistent use of high quality "poster art". They are extremely rich in graphic detail and composition, as well as symbolism appealing to the emotions of the citizenry. The Austrian War Loan cards, of any class of propaganda, represent the height of the lithographer's art in the second decade of the twentieth century.
Advertisements and postal cards for the 1st and 2nd Austrian war loan are unknown and cards for the 3rd and 4th war loan are very hard to find. This page starts with a small advertisement (postcard size) for the 3rd Austrian war loan.

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warloanaust01.JPG (32642 bytes)

5½% dritte Kriegsanleihe.
Art by: Erwin Puchinger.
Publ. by: J. Weiner Wien

warloanaust03.JPG (44711 bytes)

warloanaust02.JPG (39339 bytes)

warloanaust04.JPG (54674 bytes)

Commemorative card for the 4th(?) war-loan 1916.
Lady giving her jewelry
for the cause.

Sign War Bonds!
(4th Loan 1916)
Art by: L. v. Stubenrauch.
Off. Red Cross card. 614

Commemorative card for the 5th
war-loan 1916.
Art by: H. Einer 1916.
Unknown publisher.

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warloanaust06.JPG (35244 bytes)

warloanaust07.JPG (30149 bytes)

warloanaust08.JPG (31707 bytes)

warloanaust09.JPG (39651 bytes)

Art by:
Willy Stieborsky.
Publ. by:
K.u.K. Hoffl.
J. Weiner Wien

Art by:
v. Dachourf(?)
Publ. by:
K.u.K. Hoffl.
J. Weiner Wien

Art by: H
Publ. by:
Local Bank
in Feldkirch

Art by:
Diveky.
Publ. by:
unknown

Art by:
M. Lenz.
Publ. by:
A. Berger Wien

Five cards, promoting the 6th Austrian war-loan, May 10th 1917.

warloanaust10.JPG (29732 bytes)

warloanaust11.JPG (36973 bytes)

warloanaust12.JPG (39977 bytes)

Art by:
unknown.
Publ. by:
Gesellschaft für Grafische
Industrie, Wien

Art by:
unknown.
Publ. by:
Gesellschaft für Grafische
Industrie, Wien

Art by:
M. Lenz.
Publ. by:
A. Berger Wien

 Three cards, promoting the 7th Austrian war-loan, November (?) 1917.

warloanaust13.JPG (30303 bytes)

warloanaust14.JPG (29037 bytes)

warloanaust15.JPG (41586 bytes)

warloanaust16.JPG (45612 bytes)

warloanaust17.JPG (46983 bytes)

Art by:
Kurt Libesny.
Publ. by:
J.J. Vernay Wien

Art by:
K. Sterrer.
Publ. by:
A. Berger Wien

"We won't give in"
Art by:
Anton H. Karlinsky.
Feldpostkarte

"Give us
silver bullets"
Art by:
Diveky 1918.
Feldpostkarte

"We did our duty,
you do yours!"
Art by:
Ludwig Koch 1918.
Feldpostkarte

Five cards, promoting the 8th Austrian war-loan, June (?) 1918.

warloanaust19.JPG (29894 bytes)

warloanaust18.JPG (28718 bytes)

warloanaust22.JPG (31519 bytes)

Art by:
Rauch.
Publ. by:
K.u.K. Hoffl. J. Weiner Wien

Art by:
Leo Kober 1918.
Publ. by:
Legrady Testverek, Budapest

"Our Army
needs metal"
Art by: R. Geyer.
Publ. by:
K.u.K. Hoffl. J. Weiner Wien

warloanaust20.JPG (54560 bytes)

warloanaust21.JPG (55509 bytes)

Nothing changed!

                               Volksopfer 1813

 Kriegsanleihe 1917
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